A call came in today, and the Caller ID had my name and phone number in it. I thought it might be a company using Caller ID spoofing to disguise who was calling, and sure enough, I picked up, and it was a credit card company (not one of mine) inviting me to “Press 9” for an exciting opportunity. I had to laugh. Someone, somewhere, thought that the best way for me to think about using their services would be to start our relationship by using deceit to get me to pick up the phone. As if that would be a company I would trust to do _anything_.